%0 Journal Article 
%T Simbiosis entre empresa y sociedad: el caso del Banco Galicia y el Museo de Ciencias Naturales de La Plata
%J ESTUDIOS GERENCIALES;Vol. 28 No. 122 - Enero/Marzo 2012
%D 2012
%@ 01235923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1167
%X Corporate social responsibility (CSR) is a topic that has come to the forefront in the field of
administration. Generally, it is analyzed in shades of white or black, from a virtually utopian
or critical perspective. The purpose of this article is to demonstrate that CSR should be studied
from a third perspective in which today’s companies face the new challenge of sustainability. CSR
can be a very good strategy for achieving sustainability, thus resulting in a mutually beneficial
and delicate symbiosis between business and society. To account for this, we opted to carry out
case studies and complement them with interviews and documentary analysis.

%K FACULTAD DE CIENCIAS ADMINISTRATIVAS Y ECONÓMICAS
%K PRODUCCIÓN INTELECTUAL REGISTRADA - UNIVERSIDAD ICESI
%K RESPONSABILIDAD SOCIAL EMPRESARIAL
%K ETICA
%K CORPORATE SOCIAL RESPONSIBILITY
%K SUSTAINABILITY
%~ GOEDOC, SUB GOETTINGEN