%0 Journal Article 
%T Proyección de demanda: ¡este problema no es normal!
%J ESTUDIOS GERENCIALES;Vol. 31 No. 135  Abril/Junio 2015
%D 2015
%@ 01235923
%U http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1994
%X This case discusses a problem that may arise when using a semi-logarithmic linear model to forecast the demand of a given product. This problem is presented using the discussion that emerges in a company that is looking for an approach to forecast the demand of its leading product. The reader faces the challenge of deciding which approach is adequate to the problem.

%K Demanda
%K Producción intelectual registrada - Universidad Icesi
%K Modelos de regresión
%K Predicción
%K Linear regression model
%K Forecast
%K Semi-logarithmic model
%K Normal error term
%K Economía
%K Econometría
%K Economics
%K Econometrics models
%~ GOEDOC, SUB GOETTINGEN