TY  -  JOUR 
TI  - A discrete choice model approximation to the consumer's choice among television displays
PB  - Universidad de Alcalá
PY  - 2013
AB  - The  consumer’s  choice  over  a  bundle  of  products  dep
ends  on  the  observable  and 
unobservable characteristics of the product and the
 consumer. The choice is made over 
the basis of maximizing utility subject to their in
come restrictions and, at the same time, 
firms make product differentiation decisions over t
he basis of maximizing profit. Quality 
is one way to differentiate products. An example of
 this type of differentiation happens 
in the TV market where several displays are develop
ed. Our objective is to determine 
the probability for a consumer of choosing a type o
f display among five kinds: standard 
tube,  LCD,  plasma,  projection  and  LED.  Using  a  mult
inomial  logit,  we  find  that 
electronic  appliances  such  as  DVDs  and  audio  system
s,  as  well  as  socioeconomic 
status, increase the probability of choosing a high
-tech display television. Our empirical 
approximation contributes to the further understand
ing of consumer rational behavior 
through  the  theory  utility  maximization  and  highlig
hts  the  importance  of  studying  the 
market structure and analyzing changes in welfare a
nd efficiency.
KW  - Calidad
KW  - Dispositivos electrónicos
KW  - Consumidor
KW  - Mercado
KW  - Economía
KW  - Econometría
KW  - Economics
KW  - Econometrics models
UR  - http://hdl.handle.net/10906/82346
ER  -